NICE TO MEET YOU,
I'm Yasmin.
Digital Marketer turned Brand Strategist and Business Consultant — professionally. Individually?
Someone who is driven by curiosity and loves learning about pretty much anything and everything. However, learning about personal development and striving to nurture a growth mindset has been the biggest lesson yet. Why?
Because it's imperative in both life and in business. It helps us dream, implement, and adapt when and as needed.
We all have a why in everything we do, and I believe that keeping front of mind is the most effective and genuine way to achieve anything we set out to.
Interested in what we can achieve together?
Together we'll uncover what makes your business unique — your story— and let it lead your transformation into a brand.
Whether you have a new business idea in mind or are looking to take your current venture to the next level, there is ONE thing that will make all the difference — clarity.
An abundance of information is out there yes. However, is it all relevant to your business? No, it's not and the reason is because every business has a different origin, purpose, and goal.
In short, it's a different story.
My mission? To get you the answers you need, the strategies you need, and the deliverables you need.
Branding, digital marketing and business development catered to fit and transform your business into a brand.
NOT JUST BRAND VALUES
Values to lead us in both life and in business.
Curiosity
I believe that curiosity drives everything in life, starting from innate initiative to overcoming challenges.
Genuineness
I believe that we are all free to express ourselves in our truest form and therefore my goal is to deliver work that rings true to you.
Devotion
I believe that no matter how many challenges arise, when there's a will there's a way. I am dedicated to providing work that we are both proud of.
Bravery
I believe that fortune favors the brave. In life, in business, in everything we do. Especially, when it would be easier to leave our story as is instead of taking the next step towards growth.
The Art and Science of Starting a Business is...
Something I can confidently say I am obsessed with. So much so, that I love talking about it with clients and also teaching it. In particular, the most essential fundamentals that can be implemented right away.
Usually, the strategic "scientific" side of starting a small business is easy — you gather what you need and you implement. The "art" side not so much.
For starters, what is it that you need in the first place and how do you know it's for you? Most importantly how do you start with a great foundation that then makes it easy to pivot when (not if) needed?
All questions that I have helped answer for students working on their personal brand as part of their professional development along with entrepreneurs ready to start or grow their business.
Previous Professional Workshops have focused on the following topics:
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How to Build a Business Website for LIFT Los Angeles
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Brand Launch Essentials for Hispanic Business Society
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Traditional Marketing for Mexican Consulate, Los Angeles
Click here for further details >
Would like to partner up for a workshop? Please share more details here.
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WHY EVOLVE YOUR STORY?
Because when you do — everything changes.
We all have a story to tell. And a lot of the times these stories have an origin story that for whatever reason, we simply leave in the past.
But what if we did the opposite?
What if we used our origin story to propel us forward and help us grow and evolve? Good or bad, there is something that we learn from every situation in both life and in business, and those lessons are truly priceless.
Lessons and experiences that allow us to better connect with other human beings be it friends, family, and you guessed it — our customers.
That is why, when we work together we begin with unveiling your story, and utilize it as the foundation to help your business transform into a brand. One that attracts and builds connection and trust with your customer.